Twitter can be a great place for easily getting the word out there-
but only if you know how to use it right.
1. Use Tweetdeck
2. Tweet During Weekly Game Dev "Events"
- #screenshotsaturday - Post an ingame screenshot on Saturday. Gifs that show ingame playing tend to do better.
- #wipwednesday - Post a WIP on Wednesday.
- #indiedevhour - The most specific of all the tags, indie dev hour is on Wednesdays from 1PM CST to 2PM CST. Post anything about your game or ask game dev questions during this time.
- #cutiesaturday - A newer tag not fully related to game dev, Cutie Saturday is an event run by Arin Hanson (Egoraptor from the Game Grumps) where you post your drawings of cute girls on Saturday. If you have art of cute girls from your game, this tag can help exponentially.
3. Posting Eye-Catching Content
- Concept art - People like to see the origins, where it all began.
- Progression shots - Show how the game has evolved over time. Artists do this all the time with redraws and such, and it's a part of game dev I wish more people would show off, how the game's first prototypes looked versus how they have ended up being. Again, people like to see the origins of things.
- Key visuals - Show off those stunning cover arts or key visuals. If you're fairly though development, you should have at least one done- if not, show the sketches for it.
- Screenshots - Be ready to show people what they're supporting. It's hard to maintain a fanbase that doesn't know what they're fans of, so try to get good screenshots out as early as you can.
- Gifs - Last but certainly not least, gifs are one of the best and easiest eye-catchers to post on Twitter. We like seeing things move. It's a lot more interesting than still drawings. The easiest thing to gif is naturally ingame play- this not only shows people what they're supporting but also draws their attention because, hey, stuffs moving!
4. Use Tags Rite (Part 1)
By using RiteTag, you can easily find what tags are most popular and which ones people are actually using. At the time of writing this, this is what it shows me are the stats for when I searched "gamedev":
The first column on the right with the numbers is the amount of tweets in the past hour using each tag; the second column shows how many RTs have occurred in the past hour with each tag; and the last column shows how many views tweets with each tag got in the past hour. Using this site you can easily find out which tags are worth using and which are a waste of your time.
5. Using Tags Right (Part 2)
It's a fact that tweets that use upwards of 13+ tags look bad. I don't even have to site that. Just look at them. It's also a fact that some bots will not RT tweets that have more than a certain amount of tags- some give you 10 tags before they won't RT you, some give you 7. Now, when I say "bots retweeting you", don't take this a bad way. You want some bots to RT your content, as there are a fair amount of game dev bots out there that push your content out to more people, they just happen to be automatized. So, let's pick out about 7 tags to use at first. Here's a good list of general game dev tags:
Some bots only RT certain tags or a combination of certain tags- for instance, my friend's bot Lemon-chan retweets visual novel tweets that have a combination of #visualnovel + #gamedev (along with many other combinations that include #visualnovel) or by simply using #vndev .
6. Posting at Peak Times
Different sites say different things, but the median time seems to be around lunch time to 3PM for the US, so around 11AM-3PM CST. If you noticed, that's also right in the middle of #indiedevhour . Make sure to schedule your tweets for during these times.
7. Bringing it All Together
For this last bullet, I'll show some of my tweets and go through how I make them.
This was the announcement tweet for my first commercial game, That Which Binds Us, being released on Steam and Itch.io. Let's go through each line and I'll explain my reasoning for each part.
On the first line, we have a simple but easily understandable declaration- the game is now available for purchase on two websites and has a discounted launch price. There's not a lot of text surrounding it so you can quickly read what it says.
On the second line, there's a short logline for the game that entices people. Well, what would you do? It's short but effective.
On the third and fourth lines I have an emoji, the website name, and then the website link. The emojis are my own personal touch of flair- it makes it so the entire tweet isn't words and adds some color to it. For tweets about That Which Binds Us, I use three emojis that are represented in the game- the heart with a bow on it, a ribbon, and a knife. You don't have to go nearly as indepth with this thinking as I do, but it's a good idea to consider. The links are not shortened URLs so the user is able to easily see that they lead to the correct websites.
On the last line I have, again, a relevant emoji and 5 tags. Emojis count for 2 characters so by the last ribbon I had used every single character Twitter allows for this tweet (talk about a close one). I used tags relevant to my tweet, ones that I knew were most prevalent.
Lastly, the media I posted on this tweet was a screenshot. For the release tweet I wouldn't advise this- you should use the most eye-catching media you have such as the key visual or a gif of ingame play. Still, it worked out pretty good for me with just the screenshot.
First line I state what it's for- #indiedevhour . Naturally. I enter after this so as to not have a big block of words.
Second line says what the art is for- it's for my RPG. The next sentence gives a small bit of info about her, how she's a bit of a mystery. The art should entice people to stop for a second or two, long enough to read the short sentences.
Lastly of course I have emojis and tags. I could have added a link to something in this tweet inbetween the info and the tags, such as a link to our Discord or more information about the game, but I didn't for this one. As you'll see, there's not too many blatantly wrong ways to market on Twitter unless you're spamming tags and trying to get every single bot on the website to RT you. It's all about finding your own way to post content that most entices users to stop, and this is my method. I hope some of you are able to learn from this method and tweak it some to make it your own!