Launch day is hectic— what do you post besides the launch announcement?! |
But what about social media? What all should you post then? Well, good news, on a lot of sites you can schedule posts so you can draft these before you even hit Release on Steam. So, let's go over 3(ish) of my tweets I always make come release week!
(For all these examples I'll be using my most recent launch, Image of Perfection, a commercial RPG VN)
1. Prelaunch Tweet
Image of Perfection, our creepy story-driven RPG is releasing TOMORROW on Itchio & Steam! Play as Sirius, someone who is trying to figure out who they are.
— Crystal Game Works (@CrystalGameWork) July 28, 2019
Steam: https://t.co/H5w6EKd3VQ
Itchio: https://t.co/o2mllTcTcj
□ #indiegame | #gamedev | #indiedev | #RPGmaker □ pic.twitter.com/OFsFiSEutg
Do a countdown on social media to your launch day! A fun way to do it is with art- here's a couple of examples from my 5 day countdown for Paths Taken- the countdown featured a different drawing of each of the main characters for each day. In hindsight, I could have mixed up the small message with them a bit more.
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2. Launch Tweet... and In Case You Missed It Tweet!
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3. Seeking Press & YouTubers
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4. Giveaway
▶️ GIVEAWAY ◀️
— Crystal Game Works (@CrystalGameWork) July 30, 2019
We're giving away 2 Steam key to Image of Perfection, our creepy RPG! Steam: https://t.co/H5w6EJVt4i
RULES:
- Follow & RT to enter
- At 30RTs we'll pick 3 winners; at 60 we'll pick 4
- No bots
- Ends August 8th!#giveaway | #indiegame | #RPG pic.twitter.com/24KtDKkAUJ
Some giveaways use custom graphics that have the rules explained in more detail. Some giveaways have more info and links in a reply tweet. Post the rules in whatever format you want!
5. First Reviews
The first reviews for Image of Perfection are coming in and they're looking great! Try our new creepy RPG today while it's 15% off~
— Crystal Game Works (@CrystalGameWork) July 30, 2019
Steam: https://t.co/H5w6EJVt4i
Itchio: https://t.co/o2mllTuuAT
✨ #gamedev | #indiegamedev | #indiegame | #RPGMaker ✨ pic.twitter.com/4dhNdDsCgo
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